时间：2018-05-04 来源：www.masode.com 作者：名设网 阅读量：
什么是MAIS(+)健身? 理解一个现有品牌背后的魅力，就是要理解定义它的是人。属于这个“部落”的意愿，让人们加入并希望归属于这个健身社区，其设计理念就是从这里出发。该健身馆位于葡萄牙西部的一个中型城市Torres Vedras。设计师的主要任务是为这个品牌设计一个空间形象。一个部落通过符号和颜色进行交流，设计师提出一种语言来确定MAIS健身品牌的身份。新的健身馆位于一个现存建筑之内，设计师花了很多精力去理解和接受现有建筑的特点和可能的适应以及调整，以便于在设计中充分利用空间的品质去突出改造后的健身房。
▼用黄色涂漆大面积覆盖的接待空间是所有空间的开始和结束，在整个项目中起着举足轻重的作用;the reception area covered by yellow is the starting and ending point of the space, acting as a very important element of the gym
What is it to be MAIS (plus) FITNESS? Understanding the charisma behind one existing brand is to comprehend that what defines it is the people. It is the will to belong to this “tribe” that makes the people to join and want to belong to this fitness community. From this concept comes the motto for this new gym in Torres Vedras, a middle size city in the West region of Portugal. Our main challenge was the creation of a spatial image identity for this and future MAIS FITNESS gyms.A tribe communicates by symbols and colors, and it was this language that we proposed to identify in order to affirm the identity of the MAIS FITNESS brand.The new gym was to be settle in an existing building, so much of the formal exercise was to accept the characteristics of the existing and when possible adapt and reformulate it, so as to make the most of the spatial qualities in behalf of what we intended to transform this gym into.
▼进入健身房的楼梯，the stairs lead into the gym
At the programmatic level, the task was simple. The charisma of MAIS FITNESS is associated with people’s positive energy, and the sharing of this energy in group classes with the maximum number of athletes. Thus, a XXL studio was mandatory – the bigger the better! The definition of the positioning of this space in the layout, as well as the existing access stairs to its interior, were the predominant factors in the program distribution. Placing the reception desk as a nuclear point of the circulation dynamics inside the gym was one of the requirements. Hence, its centrality, allow establishing relations with the lounge area, the studios, the office and service area, and even with the changing rooms.
▼从楼梯上来直面接待台，one encounters the reception desk after climbing up
For the creation of the brand spatial identity, we sought to explore concepts associated with its universe: elegance and energy, black and yellow, – and +. By exploring these elements in different intensities in spaces environments, chromatic compositions and graphic patterns, we intend to transmit an exclusive, coherent, contemporaneous and unique identity, inseparable from what MAIS FITNESS represents. The positioning of the brand dictated the remaining options. We avoided conveying a Low Cost design connotation, but rather a democratic premium. The environments of the spaces, as well as the choice of materials reflects this, elegance and good taste, with a touch of irreverence in the details. We believe that less is more, so we sought to take advantage of a sensible and just pallet of materials, in order to convey unity but also differentiation between the different uses of the gym.
▼用黄色涂漆覆盖的接待空间， the reception space covered by yellow paint
社交区域 | SOCIAL AREAS
This is the gym core! This is where the sharing begins, where people discover complicity and make friends. This is where the MAIS FITNESS gym path starts and also where it ends. This is an agglutinating and central space, where conviviality is constant. How to demonstrate this centrality was the motto to structure this area. The application of a yellow paint on the pavement structures the entire route from the entrance to the reception, enhancing the brand environment and giving it preponderance.
▼接待台对面的休息区，the rest area against the reception desk
The yellow reveals itself in all the space, wandering between the walls, the ceiling, the furniture, contaminating with a contagious energy. The white and the gray end up doing the right balance with the yellow, passing an atmosphere of sophistication. Graphically, another layer was added, which was designed to highlight – through the graphic symbolism of the plus word (+) – motion, directions and the energy as a preponderant element inside the gym, as if it were a tactile intensity meter! In the lounge area, the ambience becomes whiter, giving preponderance to the fabulous view and the green elements that are randomly placed, stimulating a certain emotional relaxation and well-being, combined with the comfortable and relaxed furniture.
▼在休息区的气氛变得更加白皙，窗外美丽的景致与绿植是这里的主要元素;in the lounge area, the ambience becomes whiter, giving preponderance to the fabulous view and the green elements that are randomly placed
旋转工作室 | SPINNING STUDIO
This type of trainning transpires speed, movement, vertigo …. And it was with these principles that the design strategy for this studio was defined. The scenic effect of multiplication created by the mirrors, which create a feeling of infinity, resembling a vortex, intensifies the sense of those who are pedaling towards something. To make this effect more dramatic, lines were painted to emphasize the movement and the will of those who intend to reach the goal they set himself up. There is also some aura of worship space associated with the graphic elements, which were intended to be explored in the creation of a certain mystique associated to this particular training sessions.
▼紧邻接待处的旋转工作室(即单车室)，the spinning studio next to the reception area
▼由镜子产生的倍增效应，创造出一种无限大的感觉;the scenic effect of multiplication created by the mirrors, which create a feeling of infinity
健身工作室 | FITNESS STUDIO
This is MAIS FITNESS worship place. The engine of all the energy. Here the intensity goes up to the limit. So we did not feel the need for visual excesses. We sought to make the space more welcoming through the painting of the ceiling and part of the walls in gray, due to its large vertical dimension, and we bet in emphasizing the stage presence through the horizontality of the white surfaces. Through the application of a glass color vinyl film on the entrance porch, with unique characteristics at the chromatic level, it is intended to create a unique element of surprise, capable of adding more dynamics to the training session
▼旋转工作室后面是健身工作室的入口，the fitness studio locates behind the spinning studio
▼进入健身工作室后回看入口，looking back at the entrance of the spinning studio
▼可以进行各种有氧课程的健身工作室，the large fitness studio is designed for variousaerobic classes
地下空间 | UNDERGROUND SPACE
Here comes MAIS FITNESS darker side. A space with a different energy…. More corrosive … a space to break down barriers and limits, to go further. To struggle with our inner selves, in search of perfection. A dark, intimidating, but challenging environment. Having in mind fighting rings as a starting point reference for the design, the nylon mesh was applied to create the boundaries for different spaces. The presence of the yellow color makes us never lose the notion that we continue inside the gym that all you need is to follow the color to return to the light!
▼地下空间入口位于人们进入健身馆之前的区域，the underground space locates at the area where people step up to the gym
▼设计师用尼龙网为各个不同的空间创造边界，designer usesthe nylon mesh to create the boundaries for different spaces
▼地下空间一览，the underground space overview
走廊 | CORRIDOR
With so much energy everywhere, there was the need to create neutral and decompression spaces. That is achieved by this corridor, which ends up being the point of preparation for a new workout session, or to recover from the last workout. It is always a point of passage between energetic moments. White is the dominant color. The visual effect created by the mirrors leads us to the infinity.
▼白色是走廊的主打色，而镜子产生的视觉效果使得空间变得无限大;white is the main color of the corridor and the visual effect created by the mirrors leads people to the infinity
更衣室 | CHANGING ROOMS
Changing rooms are one of the most preponderant features in assessing the quality of a gym. We intend to astonish by creating a space above everything contemporary, for a generation accustomed to look for new trends every day. The tones excel by elegance and touches of irreverence through graphical notes and the manipulation of the ceramics patterns. The male and female changing rooms are aesthetically the same, because bottom line, here there is neither men nor women, there are just people looking to be in better shape!
▼男女更衣室入口，entry of the changing rooms
▼更衣室内部一览，changing room overview