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时间：2018-11-22 来源：网络 作者：网络 阅读量：
▼项目外观，external view of the project
VIS is a women exclusive fitness studio brand established in Shanghai’s most culturally distinctive district, Xintiandi, a sacred place for Shanghai’s trends and fashion. The brand hopes to show the characteristics of contemporary fashion in its space design, as well as displaying a high-end style for the brand. Colors and symbols are completely integrated in the space, allowing the studio and brand identity to be organically blended into a unique and identifiable whole.
▼接待区，reception area
▼展示区域采用直线，弧线和折线形支架，straight, curved and zigzag shelves used at the exhibition area
▼楼梯，stair
VIS品牌视觉的独语语言在于通过线条的三种形态表达不同的情绪，状态和意义，直线可以代表平和和轻松，曲线可以代表柔美和性感，折线则可以代表冲突和挑战等，在室内装饰语言的运用上，设计完全继承了品牌独特概念以及匹配的视觉语言，以线条的形态构建了不同空间的功能和传递的情绪和感受。整体的空间设计实现创造了具有当代女性潮流风尚的特质，同时将品牌的内涵与文化进行了巧妙的融合和诠释。
The singular language of the brand is to express different emotions, states, and meanings through three forms of lines. Straight lines represent peace and relaxation, curved ones represent and sexiness, and zigzag lines represent competitions and challenges. In terms of application, the design inherits this unique concept and the matching visual language, and the functions of different areas are attributed by the 3 line styles. The overall space design is created by the characteristics of contemporary women’s fashion, with the brand’s culture subtly incorporated.
▼二楼开放训练区，open training space on the second floor
▼楼梯扶手利用直线、弧线和折线的设计语言，handrail using design language of straight, curved and zigzag lines
▼扶手细部，details of the handrail
▼私人训练室，private training room
▼换衣间，changing room
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